7:00 am – 9:00 am — Registration at Davidson Conference Center
University of Southern California

8:45 am – 9:30 am — Keynote Speaker #1: State of the Industry
Speaker: Leigh Steinberg, Leigh Steinberg Enterprises

9:45 am – 10:45 am — Session #1 – Who Are the Stakeholders in the Sports Industry?

• David Simon, President, Los Angeles Sports Council
• Philip D. Button, VP, Global Sports & Entertainment William Morris Agency, LLC
• Tim Harris, SVP, Business Operations, Los Angeles Lakers
• Randy Bernstein, President, Premier Partnerships

11:00 am – 11:50 am— Session #2 – Jump Starting Your Career in a Competitive Marketplace

• Dave Siegel, Director, Premium Sales & Services, Los Angeles Dodgers
• Shawn Heilbron, Director of Major Gifts, UCLA
• Tracie Jones, Marketing Director, Anaheim Ducks
• Moderator: Brian Wright, Fox Sports

12:00 – 1:30 pm—Lunch Interactive Discovery Breakouts - Roundtable Sessions

Confirmed:

• Alex Allper, Promotions Representative, Los Angeles Angels of Anaheim
• Joe Andrade, Director of Sales, Los Angeles Clippers
• Matt Artin, Media & Advertising Representative Los Angeles Angels of Anaheim
• Ernie Chang, Retail Operations Manager, Staples Center, AEG Merchandise
• Pete Dimitrakopoulos, Account Executive, Fox Sports
• Michael Ehrlich, The Gersh Agency
• Alison Groendal, Director, Public Relations, The Home Depot Center
• Lauren Heiser – Scott Boras Corporation
• Shelby Jordan, Manager, Project Controls, Anschutz Entertainment Group
• Kelly McNearney, Account Service Executive, ESPN
• Alan Mowrey, Inside Sales Manager, Los Angeles Clippers
• Joshua Mischel, Assistant Account Executive, Fox Sports
• Marc Pollick, Founder and President, The Giving Back Fund
• Shawn Pons, Regional Marketing Manager, Velocity Sports Performance
• Peter Straus, Executive Director, Team Prime Time
• Josh Persell, Wasserman Media Group

1:45 – 2:30 pm  — Keynote Speaker #2
Speaker: Larry Jones, COO, Fox Sports

2:45 – 3:45 pm — Session #3: Action Sports 

• Dawn Williams, Director of Events, Wasserman Media Group
• Anthony Dittman, Assist Director, Operations, ESPN X-Games

4:00 – 4:50 pm — Session #4 – Split Sessions

Topic A: International/Global Sports

• Andrew Watkins, President, Asia Sports & Entertainment
• Dermot McQuarrie, Assistant General Manager/Senior Vice President, Production and Programming, Fox Sports International
• Darryl Dunn, General Manager, The Rose Bowl
• Moderator: Alan Abrahamson, NBC Sports

Topic B: Facility Management and Events

• Mike Dowling, Asst. Athletic Director, UCLA
• John Henderson, Asst. Athletic Director, USC
• Dave Allen, VP, California Speedway

Topic C: Negotiating and Getting Ahead in the Industry

• Jason Greene, Director of Corporate Development, Anschutz Entertainment Group
• Eustace King, Managing Partner, O2K Worldwide Management

5:00 – 5:50 pm — Session #5 – Split Sessions

Topic A: Sports Law and Athlete Representation

• Maidie Oliveau - Founder, LawSports
• Jerome Stanley - President, Stanley & Associates
• Sam Fernandez, Senior Vice President/General Counsel, L.A. Dodgers
• Shervin Mirhashemi, VP & Assistant General Counsel, AEG/Staples Center
• Moderator: Rick Walden, Partner, Dishon & Walden Sports Agency

Topic B: Marketing

• Robert Teinowitz, President Live Action Media
• Jerry Sawyer, Marketing Director, Zambezi Ink
• Jonathan Lowe, Director, Marketing& Promotions, L.A. Kings
• Moderator: Jeff Marks, Managing Director, Sports Business Group

Topic C: Sponsorship

• Blain Skinner, Executive Director, Corporate Sponsorships, Los Angeles Lakers
• Mike Bone, President, Spectrum Sports
• David Klewan, Sr. Dir., Bus. Operations & Sponsor Activation, AVP

-END DAY 1-

7:00 am – 9:00 am — Registration at Davidson Conference Center
University of Southern California

8:30 am – 9:30 am — Keynote Speaker #3
Speaker: Dave Morgan, Executive Editor, Yahoo! Sports

9:45 am – 10:45 am — Session #6 – Building Your Personal Brand

• Tim Tessalone, Sports Information Director, USC
• Fred Claire, Consultant
• Randy Harvey, Sports Editor, Los Angeles Times
• Moderator: Jeff Fellenzer, President, Innovative Sports Management

11:00 am – 12:00 pm — Session #7 – Salesmanship, Your Ticket into Sports

• Matt Huff, Director of Sales, Home Depot Center
• Justin Apmadoc, Regional Sales Director, Owners Pass
• Sergio del Prado, VP, Sales, Dodgers
• Jim McDonald, Cleveland Golf
• Moderator: Mary Vinette, Vice President of Human Resources & Administration

12:15 – 1:15 pm — Independent Networking Lunch

1:30 – 2:20 pm — Session #8: Split Sessions

Topic A: HR Executives Discuss Breaking into the Industry

• Mark Tudi, President, MVPSportSearch
• Mary Vinette, Sr. Dr. of Adm., AVP Pro Beach Volleyball Tour
• Molly Sigworth, Wasserman Media Group
• Moderator: Vanna Ratnaransy, Employment Manager, Anschutz Entertainment Group

Topic B: Continuing Education and Graduate School Options

• Paul Swangard, Director, Warsaw Sports Marketing Center, U. of Oregon
• Karen Courtney, Director, Sports MBA Program, San Diego State University
• Peggy O’ Leary, Senior Associate Director, Sport Management University of San Francisco
• Moderator: Carolyn Stirling, Recruiting and Admissions Counselor, Master's Programs, Rossier School of Education, USC

Topic C: Diversity: Women / Minorities in the Marketplace

• Lonnie White, Staff Writer, Los Angeles Times
• Becky Heidesch, CEO, WSS Executive Search
• Ruth Ruiz, Director, Communications, Special Olympics
• Keith Harris, EVP, Global Sports, Leigh Steinberg Enterprises
• Moderator: Mary Lee Gilliland, Managing Director, Marketing & Brand Development, Auto Club

2:30 – 3:15 pm — Session #9: What Makes You Marketable? The Brand YOU!
Matt Winkler, Founder & Executive Director, SEME East, West Central

3:30 – 5:00 pm — Session #10 – Career Fair Networking Experience

- Conference Completed -