SEME EAST 2006 AGENDA

DAY 1 Friday, April 21, 2006

8:00 am – 11:45 am — Registration at CNN Crossfire Studio The George Washington University 9:00 am – 9:45 am — Keynote Speech  Jimmy Lynn (AOL) 10:00 am – 10:50am — Who are the Players in Sports, Events and Marketing? Panel: Michael Wilbon (PTI, Washington Post) George Perry (XM Satellite Radio) Dawn Ridley (NFL Players Association) Tom George (Octagon) 11:00 am – 11:50 am - Selling Sports: Marketing, Sponsorship & Media Kevin Morgan (Washington Capitals) Brooke Beyer Jr. (NASCAR) Guillermo Lopez (Verizon) Darren Rovell (ESPN.com) 12:00 pm — 1:15 pm - Working Lunch/Interactive Breakout Sports Apparel - Gary Powers (Under Armour) Media Relations - Nate Ewell (Washington Capitals) Grassroots Sports - Nate Padro (USA Football-PR) / Damon Brown (USA Football-Marketing) Event Marketing - Pete Bockelman (IMG/Disson and Associates) Consumer Marketing - Tricia Ocampo (XM Satellite Radio) Team Legal and Salary Cap Business - Donald Fishman (Washington Capitals) Internet Marketing - George Assimakopoulos (NHL Marketing Consultant) Public Relations - Meredith Geisler (Meredith Communications) College Sports Marketing - Brian Edmonds (UVA, Viacom Sports) Game Operations - Jeff Eiseman (Ripken Baseball) National Events - Deborah Abel (Feld Entertainment) Apparel Development - Adam Geisler (Everlast) TV Broadcasting - Bret Haber (CBS Sports) Athlete Marketing - Jeff Feinstein (SFX) College Sports PR - Jamie Zeitz (Maryland Terrapins) Community Relations - Elizabeth Wodatch (Washington Capitals) Event Planning - Heidi Kibirsky (Verizon/ MCI Center) International Sports Agency - Chris Simpson (CS Forward LLC) Network Broadcasting – Bret Baier (Fox News Channel) Sports Information Services - Chris Gonzales (PrestoSports) Experiential Grassroots Marketing - Brad Nierenberg (Red Peg Marketing) 1:30 pm — 2:30 pm - Keynote Speech Darren Rovell (ESPN) 2:40 pm – 3:30pm - The New Media Landscape Christine Brennan (USA Today, ESPN/ABC News) George Solomon (ESPN, Washington Post) Andy Pollin (Clear Channel Radio) Jimmy Lynn (AOL Sports) Wally Bruckner (NBC/ George Michael Sports Machine) 3:45 pm - 4:30 pm - Interactive Sponsorship Negotiation Session Jeff Gerwitz (Coca-Cola) David Cope (DC Sports & Sponsorship Sales) 5:30 pm - 6:15 pm - VERIZON CENTER TOUR Hosted by the Washington Wizards / Verizon Center Speakers: TBD 6:30 pm – 8:30 pm - Post-Event Reception – Dewars Clubhouse – Verizon Center Hosted by: Tony Reali (ESPN) Christine Brennan (USA Today) Dominique Dawes (U.S. Olympian)

DAY 2 Saturday, April 22, 2006

8:00 am – 11:00 am - Registration at CNN Studio The George Washington University 9:15 am – 10:00 am - The State Of Olympic Sports Christine Brennan (USA Today) Brad Hunt (IMG) Peter Carlisle (Octagon) Michael Rolnick (VISA) 10:15 am-11:00 am - Event & Entertainment Marketing David Touhey (MCI Center) Deborah Abel (Feld Entertainment) Tanya Baskin (Special Olympics, Inc.) Sara Fornaciari (Sports Plus) Juli Wyatt (Jam Sports & Entertainment) 11:15 am – 12:00 pm - Issues & Opportunities Technology Brings To Sports Marketing David Eyl (Sports Today) Derrick Heggans (AOL) Jeff Bliss (Javelin Sports Marketing) 12:10 pm – 1:00 pm - Speed-networking Lunch Drew Johnson (Octagon) Bobby Goldwater (The Goldwater Group) Mark Washo (Chicago Fire) (MORE TO BE ANNOUNCED) BREAKOUT TRACKS: 1:10-2:55 - TRACK ONE - 1:10 pm—2:00 pm - Salesmanship! “Your ticket into Sports & Events” Lee Corrigan (Corrigan Sports Enterprises) Jamie O’Connor (DC United) Neville Waters (Washington Mystics) Mark Washo (Chicago Fire) Darren Montgomery (Washington Capitals) 2:10 pm – 2:55 pm - The Power of Events: Best Practices Felice Jones (NFL Players) Rob Kaler (US Soccer Foundation) Bobby Goldwater (The Goldwater Group) Suzanne Duncan (Kemper Sports)  - TRACK TWO - 1:10 pm—2:00 pm - Inner Workings Of Athlete & Team Foundations Nancy Gist (The Legacy League) Barbara Silva (Washington Nationals) Catherine Marquette (DC United Foundation) Rob Kaler (US Soccer Foundation) 2:10 pm – 2:55 pm - Athlete Representation Justin Haynes (Worldwide Hoops) Chitta Mallik (Octagon) 3:05 pm – 3:45pm - Young Executives Leadership Seminar Jimmy Lynn (AOL Sports) Patrick McGee (Octagon) Jennifer Bowden (Sports Worx) 3:55 pm - 4:10 pm - Human Resource Directors Speak Out Tanya Bowman (Washington Wizards/Mystics/MCI Center) Allison Rocks (Octagon) Mary Moran (NFLPA) Keith Stemple (George Washington University) Lee-Ann Forsythe (Ridgewells) 4:10 pm—5:00 pm - Resume Critique (CNN Studio) 4:10 pm—5:00 pm - Career Fair and Interviews (2nd Floor) - Conference Completed -