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Program Agenda
SEME EAST 2008 – CONFERENCE SCHEDULE
FRIDAY, MARCH 28, 2008
7:00 AM — 11:00 AM
1st Floor Lobby
Media and Public Affairs Building
George Washington University
805 21st Street, NW
Washington, DC 20006
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Registration and Breakfast |
8:45 AM — 9:00 AM
Jack Morton Auditorium
Media and Public Affairs Building
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Welcome and Introduction
Matt Winkler, SEME Executive Director
Lisa Delpy Neirotti,
The George Washington University
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9:00 AM — 9:45 AM
Jack Morton Auditorium
Media and Public Affairs Building
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Keynote Address
Ted Leonsis, Washington Capitals
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10:00 AM — 11:15 AM
Jack Morton Auditorium
Media and Public Affairs Building
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Industry Trends and Outlook for 2008 in Sports
Lisa Delpy Neirotti (Moderator), The George Washington
University
Andy Feffer, NFL Players
Tom George, Octagon
Jimmy Lynn, AOL
George Perry, Washington Redskins
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11:15 AM — 11:20 AM
Jack Morton Auditorium
Media and Public Affairs Building
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Introduction of Industry Professionals |
11:20 AM — 11:30 AM
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Proceed to the Marvin Center for Working Lunch and
Interactive Breakout Sessions
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11:30 AM — 12:45 PM
Rooms 307, 308, 309, 413/414
The Marvin Center
George Washington University
800 21st Street, NW
Washington, DC 20006
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Working Lunch: Interactive
Breakout Sessions
Stephen Alic, USA Football
Clark Baker, Bowie Baysox
Pete Brockelman, Disson Skating
Frank Cerullo, GameWear, Inc.
Brad Chisolm, ConferenceDirect
Rich Daniel, D.C. Divas
Bettina Deynes, Washington Nationals
Brian Edmonds, Virginia Sports Properties
Donald Fishman, Washington Capitals
Bobby Goldwater, The Goldwater Group
T.K. Gore, World Championship Sports Network
Nicole Hawkins, Nicole Hawkins Communications
Eric Herd, New Sports Media Venture
Emily Huddell, Turnkey Sports and Entertainment
Crystal Hudson, Washington Mystics
Rebecca Hunt, Washington Mystics
Nick Inzerello, USA Football
John Katsarikas, Williams & Connolly LLP
Kurt Kehl, Washington Capitals
Heidi Kibirsky, Amtrak
Ryan Kuehl, New York Giants, NFLPA
Robert Laybourn, Arlington Sports
Marty Lerner, Washington Mystics
Zachary Leverenz, Peace Players International
Tim McDermott, Washington Capitals
Ray Naimoli, Baltimore Ravens
Brad Nierenberg, RedPeg Marketing
Jessica Outer, Outer Consulting
Virginia Pettit, Washington Redskins
Marc Pollick, The Giving Bank Fund
Russell Rubin, Redskins Radio
Jesse Ryback, Comcast SportsNet Mid-Atlantic
Jackie Shearer, NFL Players Association
Earl Patton, Jr., Sony Electronics, Inc.
Gary Powers, Under Armour
Neville Waters, The Waters Group
Donna Wilkinson, D.C. Divas
Juli Wyatt, Jam Sports & Entertainment LLC
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12:45 PM — 1:00 PM
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Proceed back to the Media and
Public Affairs Building
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1:00 PM — 2:00 PM
Jack Morton Auditorium
Media and Public Affairs Building
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Keys to Marketing Partnerships and Promotions in the
Sports & Event Marketplace
Jeffrey Bliss (Moderator), The Javelin Group
Patrick McGee, ProVentures
Ray Naimoli, Baltimore Ravens
Josh Wachs, NBA
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2:00 PM — 3:00 PM
Jack Morton Auditorium
Media and Public Affairs Building
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The Changing Role Of Media In
Sports
Matt Winkler (Moderator), SEME Executive Director
Christine Brennan, USA Today
Joe Favorito, International Fight League
Jamie Mottram, Yahoo! Sports
Carlos Silva, World Championship Sports Network
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3:00 PM — 3:15 PM
2nd Floor Lobby
Media and Public Affairs Building
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Refreshment Break
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3:15 PM — 4:00 PM
Jack Morton Auditorium
Media and Public Affairs Building
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Interactive Sponsorship
Negotiation Session
Ellen Zavian (Moderator), The George Washington University
Tim McGhee, AT&T
Ted Van Zelst, NASCAR
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4:00 PM — 4:20 PM
Jack Morton Auditorium
Media and Public Affairs Building |
Human Resource Directors Speak Out
Bettina Deynes, Washington Nationals
Mary Moran, NFL Players Association
Sylvan Von Burg, The George Washington University
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4:30 PM
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Depart for Nationals Park
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5:00 PM — 5:30 PM
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Tour of Nationals Park
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5:30 PM — 6:30 PM
Nationals Stadium
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SEME Career Fair |
6:30 PM — 8:00 PM
Nationals Stadium
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SEME Kickoff Reception at Nationals Park
Host: Michael Shapiro, Sr., Vice President, Washington Nationals
Sponsored by Georgetown University
David Bierwirth, American University
Christine Brennan, USA Today
Frank Cerullo, GameWear, Inc.
Brian Chisolm, ConferenceDirect
Paul Cohen, Partner Concepts
Rich Daniel, D.C. Divas
Bettina Deynes, Washington Nationals
Bobby Goldwater, The Goldwater Group
T.K. Gore, World Championship Sports Network
Bill Hanni, Washington Capitals
Nicole Hawkins, Nicole Hawkins Communications
Eric Herd, New Sports Media Venture
Emily Huddell, Turnkey Sports and Entertainment
Crystal Hudson, Washington Mystics
Heidi Kibirsky, Amtrak
Ryan Kuehl, New York Giants, NFLPA
Robert Laybourn, Arlington Sports
Marty Lerner, Washington Mystics
Shaun May, Washington Bayhawks
Tim McDermott, Washington Capitals
Patrick McGee, ProVentures
Brooks Meek, NBA
Jamie Mottram, Yahoo! Sports
Shirin Nazemzadeh, Special Olympics
Brad Nierenberg, RedPeg Marketing
Jessica Outer, Outer Consulting
Sara Peterson, D.C. United
Virginia Pettit, Washington Redskins
Marc Pollick, The Giving Back Fund
Gary Powers, Under Armour
Russell Rubin, Redskins Radio
Beverly Shulman, Athletes for Hope
Barbra Silva, Washington Nationals
Kelly Swanson, Swanson Communications
Stacy Troubh, Pierce Promotions
Donna Wilkerson, D.C. Divas
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SATURDAY, MARCH 29, 2008
8:00 AM — 9:00 AM
1st Floor Lobby
Media and Public Affairs Building
George Washington University
805 21st Street, NW
Washington, DC 20006 |
Registration and Breakfast |
9:00 AM — 9:30 AM
Jack Morton Auditorium
Media and Public Affairs Building |
Welcome and Introduction
Matt Winkler, SEME Executive Director
Lisa Delpy Neirotti, The George Washington University
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9:30 AM — 10:15 AM
Jack Morton Auditorium
Media and Public Affairs Building
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Inside the Rings: An In-Depth Look at the 2008
Beijing Olympic Games
Lisa Delpy Neirotti (Moderator), The George Washington University
Paul Cohen, Partner Concepts
Jair Lynch, The Jair Lynch Companies
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10:30 AM — 11:15 AM
Jack Morton Auditorium
Media and Public Affairs Building |
Athlete Marketing and
Representation
Kelly Swanson (Moderator), Swanson Communications
Nicole Hawkins, Nicole Hawkins Communications
Chitta Mallik, Octagon
Lloyd Pearson, Perennial Sports and Entertainment
Rand Sacks, The Sacks Group LLC
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11:15 AM — 11:30 AM
2nd Floor Lobby
Media and Public Affairs Building |
Refreshment Break |
11:30 AM — 12:15 PM
Jack Morton Auditorium
Media and Public Affairs Building
George Washington University
805 21st Street, NW
Washington, DC 20006 |
Keynote Address
Charley Casserly, Analyst, CBS Sports The NFL Today;
24-year NFL Executive |
12:15 PM — 12:30 PM
Media and Public Affairs Building |
Proceed to Designated Rooms for
Speed-Networking Lunch |
12:30 PM — 1:30 PM
Rooms 308, 403, 404, 413/414
The Marvin Center
George Washington University
800 21st Street, NW
Washington, DC 20006
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Speed-Networking Lunch:
Interactive
Breakout Sessions
Frank Cerullo, GameWear, Inc.
Rich Daniel, D.C. Divas
David Eyl, Sportstoday/Musictoday
Bobby Goldwater, The Goldwater Group
James Greenwell, University of Maryland
Nicole Hawkins, Nicole Hawkins Communications
Eric Herd, New Sports Media Venture
Emily Huddell, Turnkey Sports and Entertainment
Marty Lerner, Washington Mystics
Shaun May, Washington Bayhawks
Brooks Meek, NBA
William Norman, Washington Redskins
Earl Patton, Jr., Sony Electronics, Inc.
Marc Pollick, The Giving Bank Fund
Matt Sicchio, US Soccer Foundation
Shauna Smith, Pierce Promotions
Donna Wilkerson, D.C. Divas
Eric Wold, Octagon
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1:40 PM — 2:40 PM
Jack Morton Auditorium
Media and Public Affairs Building |
New Technologies: Impacting the way we view
and market sports
David Eyl (Moderator), Sportstoday/Musictoday
George Assimakopoulos, Eye Traffic Media, LLC
Eric Herd, New Sports Media Venture
Earl Patton, Jr., Sony Electronics, Inc.
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2:50 PM — 4:30 PM
Jack Morton Auditorium/Room B07
Media and Public Affairs Building |
Breakout Tracks: Specialization
| Track 1 |
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2:50 PM — 3:35 PM
Jack Morton Auditorium |
Ticket Sales: Your Entry Into
The Sports Industry
Mark Fine, Comcast-Spectacor/Global Spectrum
Bill Hanni, Washington Capitals
Jim Hogan, DC United
John Schlieman, Washington Redskins
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3:45 PM — 4:30 PM
Jack Morton Auditorium |
Expanding Career Opportunities
In Developing Sports
Ken Teed (Moderator), The George Washington University
David Bierwirth, American University
Frank Cerullo, GameWear, Inc.
Shaun May, Washington Bayhawks
Shirin Nazemzadeh, Special Olympics
Jeff Winkle, Laurel Hills Golf Course
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| Track 2 |
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2:50 PM — 3:35 PM
Room B07 |
Impacting Communities Through Sports
Marc Pollick (Moderator), The Giving Bank Fund
Michelle Mobley, The Heart of America Foundation
Tohry Petty, DC Scores
Matt Sicchio, US Soccer Foundation
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3:45 PM — 4:30 PM
Room B07 |
Event Management –
Cornerstone to Success
Bobby Goldwater (Moderator), The Goldwater Group
Robert Laybourn, Arlington Sports
Brooks Meek, NBA
Danika Rainer, NFL Players
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4:30 PM — 4:45 PM
2nd Floor Lobby
Media and Public Affairs Building |
Refreshment Break |
4:45 PM — 5:15 PM
Jack Morton Auditorium
Media and Public Affairs Building |
The SEME Wrap-Up Presentation: Building Your Personal Brand
Matt Winkler, SEME Founder & Executive Director |
5:15 PM — 6:00 PM
1st Floor/2nd Floor
Media and Public Affairs Building |
Resume Critique
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Thank you for participating in the
2008 Sports Events Marketing Experience!
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