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Program Agenda
Click on panel topics for a brief description.
SATURDAY, APRIL 12
7:30 AM 9:00 AM
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Registration, Resume Drop, and Breakfast |
8:15 AM 8:45 AM
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Welcome and Introduction
Matt Winkler, SEME Executive Director
Amy Potter, CBS Collegiate Sports Properties / Wildcat Sports Marketing
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8:45 AM 9:45 AM
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Keynote Address
Burke Magnus, ESPN
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10:00 AM 11:00 AM
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Topic A - Sports Media: Creating a 360-degree Experience with Integrated Media
Linda Connors, Seat Exchange
Darren Lachtman, rEvolution
Mike Myers, InStadium
Chris Thorne, CSMG
Matt Winkler, SEME (Moderator)
Topic B - Brand Marketing within Sports: Building Consumer Relationships
William Chipps, IEG Sponsorship Report
Kristine Gross, K.G. Consulting, Inc.
Megan King, Bank of America
Ryan Peck, Miller/GMR
Kevin Morris, Coca-Cola (Moderator)
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11:15 AM 12:15 PM
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Topic A - The Social Side of Sports
Besti Burns, Northwestern University Athletics
Ann Kisting, Special Olympics
Kevin Morris, Coca-Cola
Amy Skeen, Girls in the Game
AJ Maestas, Navigate Marketing (Moderator)
Topic B - Women in Sports
Rita Battocchio, Wunderman
Tracie Hitz, Northwestern University Athletics
Sarah Murray, CSMG
Amy Potter, CBS Collegiate Sports Properties
Mo Harty, Northwestern Masters of Sports Administration Program
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12:15 PM 1:30 PM
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Working Lunch / Networking
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1:45 PM 2:45 PM
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Corporate Sponsorship of Sports Properties and Events
Kevin Adler, Engage Marketing
Pam Hollander, Allstate
Jonathan Jenson, Relay
AJ Maestas, Navigate Marketing
Andy Silver, IMG
Amy Potter, Northwestern Athletics (Moderator)
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3:00 PM 4:00 PM
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Topic A - Athlete Representation and Sports Law
Jeff Feinstein, SFX Baseball Group
Rob Lefko, Priority Sports
Terence Patterson, CSMG
Andrew Stroth, XXX
Hussain Naqi, MLB / New York Mets (Moderator)
Topic B - Sports Journalism
Ryan Baker, CBS Television
Teddy Greenstein, Chicago Tribune Sports
Dan McGrath, Chicago Tribune Sports
Tom Michon, Tribune Company
Kelly Naqi, ESPN
Mo Harty, Northwestern Masters of Sports Administration Program
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4:15 PM 5:15 PM
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Keynote Address
Norman Bellingham, USOC
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5:15 PM – 5:30 PM
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End-of-Day Statements
Matt Winkler, SEME Executive Director
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5:30 PM 7:00 PM
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Networking Social
All are invited to relax and mingle with conference attendees and speakers while
enjoying appetizers and drinks
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SUNDAY, APRIL 13
8:00 AM 9:00 AM
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Registration, Resume Pick-up, and Breakfast |
8:45 AM – 9:00 AM
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Welcome and Introduction
Matt Winkler, SEME Executive Director
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8:45 AM 9:45 AM
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Building Your Personal Brand
Matt Winkler, SEME Director |
10:00 AM 11:00 AM
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The Business of Professional Sports Clubs and Leagues
Ryan Huzjak, Chicago Bears Football Club
Tim McGhee, AT&T
Hussain Naqi, MLB / New York Mets
Mark Washo, Chicago Fire
Matt Winkler, SEME (Moderator)
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11:15 AM 12:15 PM
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The Internationalization of Sports
Michon Ellis, Limegreen
Gordon Kane, Chicago 2016
Brooks Meek, NBA
AJ Maestas, Navigate Marketing (Moderator)
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12:30 PM 1:30 PM
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Working Lunch / Networking |
1:45 PM 2:45 PM
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Careers in Sports
Scott Andresen, Andresen & Associates, P.C.
Mike LaMargo, Killerspin
Rebecca Rogers, Accenture
Mark Washo, Chicago Fire (Moderator)
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3:00 PM 4:00 PM
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Keynote Address
Josh Centor, NCAA
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| 5:15 PM – 5:30 PM |
Closing Remarks
Matt Winkler, SEME Executive Director
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| Sports Media: Creating a 360-degree Experience with Integrated Media |
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Discussion would focus on the increasing integration of media, consumer products, and sports as media entities battle for consumers' attention through traditional channels (TV and radio) and emerging channels (internet, digital, etc.). back to schedule |
| Brand Marketing within Sports: Building Consumer Relationships |
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Discussion would be about the challenges of retaining the target consumer and promoting growth as the target consumer becomes more fickle and savvy, being able to select from among the increasing sporting options competing for the consumers' attention. back to schedule |
| The Social Side of Sports |
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Discussion would focus on how sports clubs and leagues can utilize their public exposure to encourage and promote social change, and how these agencies best utilize their funding. back to schedule |
| Women in Sports |
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This panel would address the challenges facing women as they enter an industry once considered "an old boys' club." Opportunities for women in the industry are plentiful, and this panel would discuss ways to capitalize on these opportunities.
back to schedule |
| Corporate Sponsorship of Sports Properties and Events |
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Discussion would focus on maximizing corporations' return on investment from sponsoring sporting events, teams, stadiums, etc. back to schedule |
| Athlete Representation and Sports Law |
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Discussion would center upon the challenges of athlete representation as sports figures are increasingly utilized to promote consumer products. back to schedule |
| Sports Journalism |
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Discussion would focus on the current issues in the realm of sports journalism, inclusive of print and broadcast.
back to schedule |
| The Business of Professional Sports Clubs and Leagues |
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Discussion would focus on the business roles in the front office operations of sports clubs and at the corporate level of leagues as clubs and leagues alike work to promote new revenue streams, maximize marketing efforts, and provide the highest quality product on the playing field. "Business roles" include player operations, marketing finance, stadium operations, promotions, community relations, ticket sales, etc. back to schedule |
| The Internationalization of Sports |
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This panel would address the challenges and benefits of the globalization of sports as athletes cross borders to play for various leagues and fans' interests expand their domestic market. back to schedule |
| Careers in Sports |
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This panel will provide valuable insight to those currently working in the sports industry and those seeking to break into the industry. Geared toward attendees new to the sports industry, this panel will provide valuable advice to those considering a career in sports. Geared toward those already in the industry or with at least some sports experience, this panel will also address the skills necessary and the recommended steps to advance within the industry and extend your career in sports. back to schedule |
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